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SafeKey News


November 7, 2011

KSTP Eyewitness News Interviews SafeKey.

KSTP News interviewed SafeKey about their unique safety product. For the complete interview...

 

 See the KSTP News Story.


November 3, 2011

SafeKey Corporation Receives Patent.

The U.S. Patent & Trademark Office has issued SafeKey Corporation's SafeKey System its patent number: #8,049,631. After months of anticipation, I’m sure you are as excited as those of us on the executive team about this notification!




November 1, 2011

Chilean Company Signs On As
SafeKey Distributor in South America.

The Safekey Corporation is thrilled to be represented by Zimex Limitada in Chile, South America. Agreements have been signed and distribution steps are being taken.

 

 Zimex Limitada


October 17, 2011

SafeKey Corporation Receives Better Business Bureau Accreditation.

To be accredited, a business must establish and maintain a positive track record in the marketplace, advertise and represent products honestly, maintain a transparent business and display integrity in all business agreements and policies.

We are proud to display the BBB logo.




September 7, 2011

SafeKey Corporation Receives Notice of Allowance for US Patent Related to SafeKey System

SafeKey Corporation has received Official Notice from the United States Patent and Trademark Office in Washington, D.C., that each and all of the twenty-five patent claims covering and protecting the Company’s SafeKey Products have been allowed by the Office.
 
The basic SafeKey device deters both impaired vehicle operation and vehicle theft.  Advanced versions of the SafeKey, also protected by the allowed patent claims, include the integrated use of multiple versions of GPS protection equipment that offers further personal and vehicle security.
 
SafeKey Corporation’s President, Mr. James Rennie, said: “The exceptionally unique attributes of the SafeKey offer avoidance of vehicular death, prevention of profound and wide-spread injury as well as stopping enormous property destruction.”
 
Mr. Rennie added: “These vital features provided virtually concrete assurance of patent protection for the SafeKey.  Nonetheless, the formal Notice of Allowance represents yet another important positive step in the advancement, credibility and growth of SafeKey Corporation.”




August 16, 2011

ABC Collision is New York area exclusive reseller for SafeKey products.

SafeKey is pleased to announce a new partnership agreement with 5-star rated ABC Collision. ABC Collision has been serving Brooklyn, NY and surrounding communities for over 36 years. With this agreement ABC Collision will be the exclusive distributor of Safekey products for the 5 NYC boroughs. Their sincere care for their customers and community aligns perfectly with our mission for safer roads and we look forward to a successful partnership.




July 2, 2011

Preventing DWIs before they happen

Article by: MARISSA EVANS , Star Tribune


It' s hard to believe three colorful lights and pressing some buttons could save your life.


But founders of SafeKey, a device that can lock car engines if you fail that lights test, say that's what their company is all about.


The device tests drivers before they ever start their car by having them do a test that checks hand-eye coordination. As each light glows, drivers have to quickly press the button directly below it. The company claims the product will be able to prevent impaired driving and even help improve the behavior of individuals who are new drivers or have had drunk driving offenses in the past.


"It's a reaction test -- it's not testing for blood alcohol levels," said Jim Rennie, president and COO of SafeKey. "This is more of a preventative, voluntary device for people that have more inside of them instead of just alcohol. You're talking about people with fatigue, hypoglycemia, diabetes, marijuana, oxycontin and methamphetamine. These are things people are driving on."


The Edina company was founded after SafeKey CEO Tom Edwards received a DWI in 2007. Putting his engineering skills to use, he wanted to help prevent others from making the same mistake he had by creating a device different from the commonly used Breathalyzer, which checks for alcohol in the bloodstream, but still locked an engine if the driver failed.


SafeKey was officially launched that same year, but the product wasn't available until last year. Nearly 600 devices have been installed in cars -- many of them as part of beta tests -- and the four-employee company had $68,000 in revenue in the last year.


The target audiences are first-year drivers, teen drivers and people who have had a DWI.


Jim Cummings, founder of Minnesotans for Safe Driving, said SafeKey is different from its competitors. "This isn't imposing on you," said Cummings. "This is a decision you make to protect yourself. The other ones are for DWIs or when you want to get your license back, and this hopefully prevents all of that."


The company is revving up its marketing campaign soon with presentations to fleet bus and truck companies, driving schools and other businesses. A print advertisement campaign is also getting underway.


The company's marketing launch comes as tougher drunk driving laws go into effect July 1. The state is ordering repeat offenders to install an ignition interlock device that checks blood alcohol levels in their vehicles if they want driving privileges. The new law also increases the consequences for individuals driving with more than a 0.16 blood alcohol concentration -- twice the legal limit.


Rennie said that while SafeKey does not test blood alcohol concentrations, he's hopeful that after people are no longer governed by the state's ignition interlock program they will consider using SafeKey "as a reminder" and to help "change their behavior" should they try to drive impaired.


SafeKey costs $299.95 including installation or $499.95 if purchased with a global positioning system. The SafeKey with GPS, which is targeted at fleet companies, is scheduled for its national launch in August.


Rennie said the SafeKey with GPS is gaining interest among tour bus companies and truck fleets, whose drivers aren't necessarily impaired with alcohol or drugs, but with fatigue. The SafeyKey device not only tells company managers where its trucks are, but how the drivers did on the test. If a driver fails the test a certain number of times, which the company can specify, the engine will lock for an hour.


Wes Pemble, the director of safety and compliance at Minneapolis-based Jefferson Lines, said the bus company is considering SafeKey. Jefferson operates nationwide with nearly 100 drivers on the road.


"We're having conversations about how to best implement SafeKey here," Pemble said. "When you operate motor coaches, you're always concerned about accidents. We don't want any kind of those situations to occur here."


One issue is the engine locking, said Pemble. "The problem we have is that we're not sure that's what we want," Pemble said. "We don't want our drivers to drive fatigued, but if the engine locks, do we want to possibly have our passengers stranded in a snowstorm?"


Read the full story here at StarTribune.com.




April 4, 2011

Looking forward to meeting with other high-growth entrepreneurs tonight at the Startup America event! A great group is gathering at Medtronic by invitation from the White House:

- Teresa Rae (Deputy Undersecretary of Commerce for Intellectual Property and Deputy Director of the US Patent and Trademark Office)

- Winslow Sergeant (Chief... Counsel for Advocacy for the US Small Business Administration)

- Michael Fitzpatrick (Associate Administrator for the Office of Information and Regulatory Affairs)

We're honored to be included!


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April 13th,2010

Jon Cummings, founder of Minnesotans for Safe Driving and special consultant to SafeKey Corporation spoke about SafeKey on Minneapolis/St. Paul Fox 9 News. Click HERE to view the video.


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Media Contact:

For more information on SafeKey and SafeKey Corporation, members of the media are invited to contact:

Jim Rennie

President and COO

Phone: 877.920.8230

Cell: 612.751.2175

Fax: 952.920.8235