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Driver Safety Tech Company Expands Team and Office Space

Michael J. Sowada

MINNEAPOLIS (July 19, 2016) – SafeKey Corporation, a leader in vehicle technology that saves lives serving both the consumer market and trucking industry with its driver safety and security system products, announces its move to a new headquarters in Wayzata. The new space is five times larger than the previous office in anticipation of escalated service and growth to both commercial and consumer drivers and their networks. In conjunction with the move, the company recently expanded its team with the hire of Tom Richardson to drive business development.

Launched in 2010, SafeKey is on track to grow its revenue by 300 percent year-over-year, and has set its sights on selling 1 million vehicle technology products by 2020.

SafeKey’s technology includes consumer products that measure drivers’ reaction times to stimuli and prevents a vehicle engine from starting if the driver is unfit to take the wheel. The technology not only addresses the driving competence of people affected by alcohol and drugs, but is the first and only protective driving solution to aid individuals with medical conditions such as dementia and diabetes.

Leading SafeKey’s growth are their products for the trucking industry. The SafeKey Driver Safety System provides real-time security and assists transportation companies with deploying a zero cargo loss and driver protection strategy, including functionality that prevents trucks from being started when not in use or stolen, and offering additional protection for the driver with a portable emergency alert button.

The company’s new office is located at 801 Twelve Oaks Center Drive #806, Wayzata, Minn., 55391-4610.

“We are thrilled at the response from the marketplace to our driver safety solutions” said Jim Rennie, president and chief operating officer at SafeKey. “Our new office will nicely accommodate current and future growth of the company.”

SafeKey’s newest hire, Tom Richardson, brings extensive experience in marketing and business development to the company. He will focus on developing relationships with fleets and independent operators, while also expanding the consumer side of the SafeKey business.

Richardson has international expertise in developing sales and marketing programs and negotiating strategic partnerships. He gained industry experience while working at marketing consulting firms such as Campbell Mithun, Carlson Companies and BI Worldwide, and has provided strategic planning expertise to the technology, financial services and medical device sectors.

“We are excited to welcome Tom to the SafeKey team,” said Michael Sowada, chief executive officer of SafeKey. “His past experience in business growth and marketing will help support SafeKey’s objectives and get this impactful technology in front of the right eyes.”

Richardson received his Bachelor of Arts degree in journalism from the University of St. Thomas and served on its Alumni Association Board of Directors for several years. In addition, he’s a former board member of the Nanjing International School in China, and currently serves as the president of the Board of Directors of the St. Cloud Fireworks Committee.

About SafeKey Corporation

SafeKey Consumer products provide a sophisticated yet easy to use driver safety system technology that measures drivers’ reaction times to stimuli and prevents the start of a vehicle engine if the driver is unfit to drive. More at: http://www.safekeycorporation.com.

SafeKey Trucking industry products provides a driver and cargo safety system with real time driver, tractor and cargo safety and security, including functionality that prevents trucks from being started when not in use, assisting transportation companies with deploying a zero cargo loss and driver protection strategy.  More at: http://www.safekeyfleetsafety.com.

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CONTACT:   Kaila Przymus, Kohnstamm Communications
kaila@kohnstamm.com
(651) 789-1266

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